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What is safe drive?
Safe Drive Stay Alive is a Community Safety Partnership project first run in Scotland in 2002. It was proposed to further educate young drivers in Scotland by using a more innovative and hard-hitting approach than was already in place. To this effect, the Roadshow was devised in such a way that it would be full-on, hard-hitting, realistic and highly emotive. The content of the project reflected the findings of statistical evidence, feedback from emergency service personnel, consultation with education officers and road users.
The Safe Drive Stay Alive Roadshow is a partnership initiative aimed at reducing death and serious injuries, within the younger age group of 16-24 years, on Scotland’s roads.
Statistics tell us that young inexperienced drivers are at a far higher risk of being involved in accidents than older more experienced drivers.
The Roadshow aims to educate 5th, 6th and most 4th year pupils and college students Approximately 15000 students attend each year.
The production runs in November and December each year and is organised with support and contributions from:
Community Safety Partnerships
Fire and Rescue Services
Road Safety Units
Police Forces
The Scottish Ambulance Service
Local Council Transportation Services
Education Services
Criminal Justice Service
The Safe Drive Stay Alive project has also been successful in achieving a number of awards and accolades since its inception. These include a Prince Michael of Kent International Road Safety Award, the Lord Cullen Trophy, a Fife Excellence Award and the Fife Safety Shield, as well as being Highly Commended at the Scottish Transport Awards.
As well as the dedication of the emergency services practioners, the contribution of the parents of the RTC victims and the victims themselves has had an enormous impact on delivery of the road safety message.

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